When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Therefore, every SERP feature you see is SEO Anomaly an additional opportunity to serve content to the same searcher. It will find just about any website related to a term and rank it to answer a searcher’s query. Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword.
With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines. One major difference between the two tools is how they source keyword data.
- If you want to win big with content marketing, then hire the best people and find someone that is an expert in your industry.
- Considering keyword competition can be helpful with making your final decision of which ones to use but keyword difficulty would be the better metric for SEO.
- The company has been in business for over 20 years and has generated over 250,000 leads for clients.
- As the search engine guidelines111249 are not written as a series of rules or commandments, this is an important distinction to note.
Specify Social Markup
This means one page may rank well for a few days, then the other page may take its place, but in a lower position. While this used to be an effective SEO tip, it created many problems. Sites were able to rise to the top of SERPs because their domains indicated that they were highly relevant to users’ searches, but the quality of many of those websites was deficient. Crawl errors occur when crawlers (search engines, bots, etc.) cannot reach a page. Once you have an XML sitemap file, it’s recommended to submit it to Google Search Console so that you can access additional data on the status of your site.
Exploding Topics Alternative: Google Trends
Screaming Frog offers a free tool that allows you to do just this, with a paid version for additional features. While this crawler is very powerful, it’s an advanced tool, so if you’re new to the SEO scene you might want to read up on how to use it. The following ‘rel’ attributes can be used in the tag to provide hints to search engines about how they should handle the links. Some freemium tools can help you with this, like SpyFu, to check a few sites each day before hitting the paywall.
ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.
One of the most important areas of technical SEO is meet all search engines guidelines. Not only Google, but also Bing, Yandex (Russia), Baidu (China) or any other. Master this, and you’ll look like a thought leader in the eyes of your audience.
Knowing your audience’s intent and being able to deliver it in a way that search engine crawlers can find and understand is the sweet spot of SEO. The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a better user experience and increase your chances of ranking well.
